General Motors announced today its next step in redefining personal mobility with a new car-sharing service called Maven, which combines and expands the company’s multiple programs under one single brand.
“GM is at the forefront of redefining the future of personal mobility,” said GM President Dan Ammann. “With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”
Maven, debuted Thursday in Ann Arbor, Mich., and will initially focus on serving students and faculty at the University of Michigan. GM vehicles are to be available at 21 spots throughout the city.
Users can rent a car through a free smartphone app, which is also used to unlock the vehicle, GM said.
The launch of Maven comes days after the news that GM acquired the assets of ride-hailing company Sidecar Technologies Inc. The San Francisco company had shut down at the end of last year.
Maven is expanding its offerings in multiple cities and communities across the U.S. Services are customized to regional customer needs and include city, residential, peer-to-peer and campus programs.
Learn more about Maven at MavenDrive.com. Connect with us on Twitter: @DriveMaven
