Harry Potter Sets New Pre-Opening Sales Record

Posted by at 12:17 pm on July 13, 2011

Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 2” has already broken several records in the days leading up to the series finale’s hugely anticipated release. The announcement was made today by Dan Fellman, President, Warner Bros. Pictures Domestic Distribution.

Advance ticket sales have skyrocketed to more than $32 million, a new pre-opening record. Many midnight and first-day show times are already sold out across the country, despite the fact that the movie will be showing on more than 11,000 screens in 4,375 locations—both marking records for the Harry Potter series—with more than 3,800 locations opening the film at midnight on Thursday night. Breaking another industry record, the film is being released on 274 IMAX screens nationwide.

The very first Harry Potter movie to be released in 3D, “Harry Potter and the Deathly Hallows – Part 2” will be shown in 3D at more than 3,000 locations. In a nod to one of the most iconic features of the title character, special commemorative Harry Potter 3D glasses will be given free to fans attending select 3D midnight showings, while supplies last.

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