HTC chief Peter Choue announced the phone maker is investing $300 million into Beats Electronics’ audio processing and will build it into future phones and tablets. One HTC device shipping this year would carry Beats audio, Chou said in an AllThingsD interview, without saying what.
The aim would be to improve mobile audio. Beats already provides its audio enhancement techniques for HP’s desktops and notebooks, as well as the TouchPad, but has yet to dip into smartphones or otherwise support anyone else besides HP and Monster Cable. It was easier to find music on a phone, Chou said, but the listening itself was sub-par.
Interscope head Jimmy Iovine has repeatedly characterized Beats as a crusade to restore audio quality in the digital era, where compressed music files often clip some of the audio detail. Part of his approach has been not just the processing but to optimize the sound itself through headphones like the Beats Pro.
