Hulu has modified the Hulu Plus iOS app to conform with Apple’s App Store subscription rules, which are now in force. The change is simple, removing a link from the login screen which directed people to the Hulu Plus website. Apple’s subscription rules ban apps which link to external methods of paying for in-app content, even though external options do work.
The explanation is that Apple claims a 30 percent cut of all in-app subscription revenue. Before putting subscription rules into full effect, though, the company recently backed off on some of the most contentious terms. App subscriptions must no longer cost the same or less in-app as they do through a web portal, and indeed an in-app subscription button has become purely optional.
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