Intel plans to combine its mobile chip business with its PC chip business so it can make its mobile chips more competitive.
Intel has struggled against competitors Qualcomm and Samsung when it comes to supplying processors for smartphones and tablets. The company now believes combing its chip businesses will lead to more nimble operation. “The market continues to evolve rapidly, and we must change even faster to stay ahead,” said CEO Brian Krzanich in an email to employees.
The transition will take place during the first quarter of 2015. The new client-computing group will be lead by Kirk Skaugen, who will oversee sales of both application processors and wireless modems to smartphone and tablet makers.
Intel processors are available in only a handful of smartphones sold in the U.S.