Lytro has signed distribution deals with a number of US-based retailers, and is expanding to other markets. The light field camera will soon be made available internationally, including in Canada, Australia, Hong Kong, and Singapore, while the US will see it appearing in more mainstream online stores, such as Amazon, as well as retail stores.
Starting from October 9, the websites of Best Buy, Target, and the aforementioned Amazon will start listing the camera, along with Future Shop in Canada. On the 10th, Australia stores will put it on sale, and in mid-October, stores in Hong Kong and Singapore will start selling it. In November, the Lytro will appear in CityTarget stores across the US. Further international expansion is still being planned by the company.
The Lytro is a camera that uses a special sensor capable of not only detecting the light’s luminosity and color, but also the direction it is coming from. This allows for resulting images to be refocused after the fact, allowing the viewer to put anything visible in the image into sharp focus while keeping everything else unfocussed.
