Marvel is making sure all comic book stores worldwide are armed and ready for the biggest comics event of the year as Avengers & X-Men: AXIS explodes onto comic stands on October 8th! In addition to being among the first to purchase AVENGERS & X-MEN: AXIS #1, fans will also be able to receive special items exclusive to these parties at participating retail stores.
To ensure these parties are the biggest sales success of 2014, each retailer opting into the event will receive a Avengers & X-Men: AXIS Party Kit from Marvel, containing exclusive promotional materials. Check your Marvel Mailer for more information on how to opt-in by 9/1 to ensure your store has these AXIS promo items and exclusives.
“An event like Avengers & X-Men: AXIS deserves the red carpet treatment,” says David Gabriel, Marvel SVP, Sales & Marketing. “Escalating the conflict that began in Avengers vs. X-Men to new heights, we’re backing retailers with the biggest incentives you’ve ever seen with these launch parties. Whether it’s promotional materials, limited edition variant covers or special giveaway items, Marvel is committed to making sure fans are buzzing about this event. Each of our valued retail partners will have exactly what they need to entice their regular customers and new fans to check out the biggest event of the year and make AVENGERS & X-MEN: AXIS #1 their top seller for 2014.”
