Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones.
Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware. Microsoft purchased Nokia’s handset division earlier this year, but Nokia still exists as a separate company selling HERE Maps and telecommunications gear. Microsoft could not continue to use the Nokia brand indefinitely.
Microsoft has already rebranded many of the old Nokia apps with the Lumia name, and told The Verge that it plans to begin rebranding its remaining Nokia properties in the weeks ahead.
