Microsoft Ending Internet Explorer Brand

Posted by at 4:28 am on March 17, 2015

internet-explorer-10-logo

Microsoft has hinted that Internet Explorer brand was going to be scrapped. Now it’s official.

Chris Capossela, Microsoft’s head of marketing, made the announcement Monday at the Microsoft Convergence conference.

Microsoft is placing its bets on its new and speedier flagship browser codenamed Project Spartan.

Project Spartan will not be associated with the Internet Explorer brand, Capossela said. Microsoft is working on a new name and a new brand for Project Spartan, he said.

“We’re now researching what the new brand or the new name for our browser should be in Windows 10,” Capossela said, according to The Verge. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”

Not that Internet Explorer branding will vanish entirely. It will still exist in some versions of Windows 10, but Project Spartan will be the main way Windows 10 users roam the Internet.

That will spell the end for Internet Explorer which launched nearly two decades ago.

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