Pandora recently announced that it will lift a time limit it imposed earlier this year. In February, it limited free listening via mobile devices to 40 hours per month.
At the time, it said this was necessary to control costs. Beginning September 1, the limit will be canned. “In the 6 months since we first implemented the free mobile listening limitation, we have gained critical insights into our user population that has given us greater control of our business,” said Pandora.
“Because of these insights Pandora has implemented both other surgical levers to control content cost and new features that will allow for greater product usage.” In addition to nixing the listening limitation, Pandora today also updated its Android application.
The new version of the app includes a sleep timer that can be set to automatically turn off the music after 15, 30, or 60 minutes.
The app also adds integration with NissanConnect, Nissan’s in-car entertainment system.
