Panvidea, a global leader in on-demand video encoding, preparation, processing and distribution for entertainment and advertising content across any digital platform, has today announced broad and comprehensive support for Google’s new WebM project. The new WebM open web media format, based on the VP8 open source video codec, is immediately available to all users of Panvidea’s cloud based video encoding and processing service at no additional charge as part of the company’s already extensive list of the video and audio codecs and containers.
WebM is an open, royalty-free media file format designed specifically for online video distribution. WebM files consist of video streams compressed with the VP8 video codec developed by On2 Technologies, a leading video compression firm acquired by Google in 2009.
The VP8 codec delivers high-quality video while efficiently adapting to varying processing and bandwidth conditions across a broad range of devices. It is highly bandwidth efficient and has low storage requirements, making it attractive for publishers looking to reduce costs and expand licensing opportunities for their content. The format strives for simplicity, making it easy to integrate into existing environments and easy to fine tune for the highest possible output quality.
“We are very excited to be able to announce our support for the WebM initiative,” said Chris Cali, co-founder and CEO of Panvidea. “As online video becomes more pervasive and more professional, developers need to be able to select from a wide variety of high quality formats -“ both open source and proprietary. We believe that the WebM project, with its emphasis on openness and will make it even easier for publishers of all shapes and sizes to distribute video content of the highest possible quality. We think that’s a good thing for the industry and we are pleased to be able to offer WebM video encoding to our customers.”
