The new James Bond film No Time to Die has cancelled both a planned lavish Beijing premiere as well as a promotional tour with talent in April due to the coronavirus epidemic.
Chinese cinemas have been shut since the country’s lunar new year holiday last month. Even if cinemas reopen in April in time, talent has been advised to stay out of the country.
The releases for most February titles have been cancelled with no end in sight for cinema closures with citizens across the country remaining in enforced self-quarantine. The virus has now infected more than 71,000 people globally and killed 1,775, including five people outside of mainland China.
China is one of the most important overseas markets for the Bond franchise, Spectre made nearly 10% of its $881 million worldwide gross from China alone.
