T-Mobile latest “Uncarrier” move is a partnership with across Lake Washington music firm Rhapsody. Together they will offer free and discounted internet radio service to customers called Rhapsody Unradio
T-Mobile wanted to address the “pain points” customers have with traditional internet radio services such as Pandora, namely limited skips, ads, and a lack of offline capabilities. With unlimited skips, offline options, and no ads.
Rhapsody Unradio could be the a service that gets the kids in Bellevue more customers. now the service is not a complete on-demand service like Spotify, Rdio, or even Rhapsody’s own premium service. It will be available for free to T-Mobile’s Simple Choice Unlimited customers (who pay $80 per month for their service), while other T-Mobile users will be able to get access to it for $4 per month. (Non-T-Mobile customers can subscribe to Rhapsody Unradio for $4.99 per month.)
