Miami street artist Romero Britto has had his lawsuit against Apple dismissed, reports the Miami Herald. Britto had filed a suit against Apple and the Craig & Karl design team, who had been featured in Apple’s late 2014 ad campaign “Start Something New.” The ad campaign highlighted art created by Craig & Karl on an iPad using the popular Waterlogue app. Britto had claimed that Apple had used work that closely resembled his own distinctive images and style.
“Start Something New” was a global ad campaign that featured art, photography and video that had been shot on iOS devices and edited on them, were created on iOS devices using various iOS apps, or were shot on iOS devices and edited in iOS and OS X apps like iMovie and Final Cut Pro.
An example of Britto’s street art
Little is known about why the case was dismissed, other than Miami federal court documents showing that the 2015 lawsuit had been dropped with all parties agreeing to pay their own costs. Apple and Craig & Karl had denied any wrongdoing in the matter. Britto’s Miami Beach studio and gallery, by chance, happens to be located about a block from an Apple Store. He has entered into several licensing deals with other large corporations, which have used his art in marketing including Coca-Cola and Mattel.
