HP has Russell Brand in videos to promote the TouchPad. Each of the short clips shows the British actor using a webOS feature, like Just Type searching or Synergy. True to form, he draws on a mini comedy skit to show an example of how the tablet works.
One example is the Touch to Share, which passes info on from a phone like a Pre3 to the TouchPad just by getting close. “It’s a virus, like a good virus,” Brand says. “Imagine catching a superpower.”
It’s unknown how far the TouchPad spots will go, including whether they’ll go offline. HP has already been running an ad on TV using Filipino boxer Manny Pacquiao but has so far had a fairly muted campaign compared to its rivals. Samsung has had relatively little advertising but had a special early New York City debut that created attention through a lineup at a single store.
