Spotify and Coca-Cola have revealed a multifaceted strategic partnership that combines the global scale and reach of Coca-Cola with Spotify’s music technology platform to give consumers access to the music they love. The partnership will help fans discover new music, connect with other music lovers around the world and seamlessly share their experiences with friends both online and offline.
Under the terms of the agreement, Spotify will be the key underlying technology for Coca-Cola Music globally, supporting the brand’s mission to provide consumers universal access to music. In addition, Coca-Cola will integrate Spotify into its Facebook presence and Timeline, creating a seamless social music experience.
Music has been a big part of how Coca-Cola has engaged and built relationships with teen consumers throughout its 126 year history. In recent years, with technology enabling the access and sharing of music on a global scale, Coca-Cola has accelerated the activation of music programs.
As part of the partnership, Coca-Cola will also leverage the Spotify API and platform to reach music enthusiasts through various applications – the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hacker den” held in New York City on April 14-15. The new app will be unveiled for the 2012 Olympics in London.
