As STX Entertainment’s hit comedy Bad Moms heads towards $180 million worldwide at the box office, the global media company has announced its first film offshoot of the brand, Bad Dads, will be released next year on July 14, 2017. STX Entertainment’s Motion Picture Group has numerous takes on this spinoff and will reveal additional details shortly.
STX says that sequels on average are grossing 68% less than the originals. Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.
Bad Moms was produced for $20 million and opened to $23.8 million on the weekend of July 29th. With a current multiple of 4.7, the film recently surpassed Zootopia to secure the highest opening weekend multiple of any film released this year.
The company will soon announce further information on its television and licensing extensions
