U.S. Cellular is targeting AT&T and Verizon Wireless customers by promising to offer a lower monthly bill.
It is inviting AT&T and Verizon subscribers to bring their bills into U.S. Cellular retail stores for a comparison. If U.S. Cellular can’t beat the prices charged by AT&T and Verizon with a comparable plan of its own, it will offer a $50 promotional gift card to the prospective customer.
Consumers who port their AT&T/Verizon number to U.S. Cellular will receive a guarantee of lower-cost service as long as they choose a Shared Connect plan. The price guarantee applies only to monthly service and not the device. U.S. Cellular also said it will pay off customers’ ETFs and remaining device payments — no matter the total — if they port their number to a Shared Connect plan with installment pricing and Device Protection+. U.S.
Cellular didn’t say how long it is offering the promotion.