Verizon Wireless has begun allowing subscribers to wipe the supercookie browser-tracking program from their handsets.
Verizon has been using the unremovable supercookie for nearly a year, but faced a growing tide of consumer backlash over privacy fears. The company agreed earlier this year to allow customers to opt out and has finally put the mechanism in place.
Following the steps on Verizon’s support site will remove the supercookie and prevent Verizon from tracking certain handset behaviors/functions.
“As the mobile advertising ecosystem evolves, and our advertising business grows, delivering solutions with best-in-class privacy protections remains our focus,” said spokesperson Debi Lewis in a statement provided to the New York Times. “We never share information with third parties that identifies our customers as part of our advertising programs.”
