Verizon Wireless is teaming up with actress and singer Jennifer Lopez to better address the needs of the growing Hispanic market. Back in 2010 the Verizon Wireless’ CEO declared this market as key for growth.
Viva Movi is the new brand created by Lopez to capitalize on the fastest growing demographic in the U.S.
“This new company is here to revolutionize the entire mobile experience for Latinos,” said Lopez. “There’s no specific place for Latinos to be specifically catered to. We will continuously evolve the wireless shopping experience with Verizon Wireless’s guidance and support.”
Lopez, who will serve as chief creative officer for VivaMovil. She emphasized the need for a mobile brand that addresses Latinos since they shop differently.
The new company will allow people to shop for service, phones, and accessories online, on social networks like Facebook, and in stores. Lopez said that the company will launch its first store in New York City on June 15, and will open 15 stores in total this year in several other cities including in Miami and Los Angeles.
