All of the video streaming at this week’s iTunes Festival SXSW in Austin, Texas is being handled by Vevo, the online music service has announced. Live streaming starts tonight and runs through March 15th. To view a concert, people must have a Mac, an Apple TV, or an iOS device with the Vevo or iTunes Festival apps. Mac owners must visit vevo.com/itunesfestival using Safari.
SXSW marks the first time an iTunes Festival has been held outside of the UK. Some of the acts playing this week include London Grammar, Coldplay, Kendrick Lamar, Soundgarden, and local favorite Willie Nelson. Vevo notes that “select” performances will be available to watch later as recordings.
