The World-Wide Web Consortium (W3C) has unveiled a new logo for HTML5.
HTML5 has been the topic of conversation as the antidote for everything that’s wrong with web development and way to rid browsesr of plugins such as Flash.
The logo was designed by Ocupop, a firm that focuses on branding, identity and web design, among other facets of marketing and design work.
Ocupop logo designer Michael Nieling said in a statement, “The term HTML5 has taken on a life of its own; there has been significant confusion and debate both within the developer community and in the public at large as to what exactly HTML5 is when the term is used outside of simply referring to the spec itself… The standard needs a standard. That is, HTML5 needs a consistent, standardized visual vocabulary to serve as a framework for conversations, presentations, and explanations.”
The HTML5 badge comes in a keystone shape that symbolizes “how HTML5 stands at the center of this current technology movement,” as Neiling put it. The shape is also reminiscent of a coat of arms, a sort of “badge of honor we felt captured the spirit and substance of the open web platform and the community surrounding it.”
Wow that is ton of presure to put on a a logo and it hasn’t even taken its SATs yet. No less acceptance letters from the good schools of its dreams. The folks at the W3C might first want to see if it can sell some T-shirts like Netscape did with its logo when they were calling Microsoft Windows and Office legacy tools. I wonder where Netscape is today. Oh that is right, they are just a logo that AOL uses now. (Yes, I know the browser technology lives on in Firefox).
While I have my issues with Adobe and Flash, HTML5 will really need to gets it’s act together before either one will disappear. (Again, I know Adobe is making tools and updating tools to support HTML5)
So what do you think of the Logo sans all the marketing speak? Personally since I am a redhead I avoid wearing anything orange in order to eliminate the references to pumpkins.
