Adobe is launching a new text- and photo-centric storytelling app for the iPad called Slate (free app store)
Around year ago, Adobe launched Voice, its first standalone storytelling app that lets users record their own stories and then illustrate them with images (the Voice app is also getting an update today, by the way). Slate takes a different (and somewhat less experimental) approach and focuses on text and images instead. At its core, it combines the simplicity of the editing side of Medium with the design chops of Adobe.
Using a set of pre-designed templates, Slate users can create anything from magazine-like travel stories and photo albums to newsletters and reports. As Brian Nemhauser, Adobe’s director of product management for this project, told me, the company is aiming this app at teachers, students, nonprofits, small businesses, corporate employees and anybody else who wants to put together a highly visual presentation that mixes basic text and imagery. Once finished, users can publish their creations on Adobe’s servers and share the link with their audiences. Adobe also allows users to embed their Slate stories on their websites.
Adobe’s new app is going after the same market as Microsoft Sway. Sway runs any browser on your PC, Mac, or tablet. There is also an iPhone app for it.
