AMC Entertainment, the largest multiplex operator in the world, has debuted an online video store in the United States. The service, AMC Theaters On Demand, will offer about 2,000 films for sale or rent after their theatrical runs, just like Apple, Google, Amazon and other video-on-demand retailers do.
AMC’s streaming films will arrive 90 days after their cinema run. The move acknowledges that Hollywood sees its future in streaming.
Theaters have plumped up ticket and concession prices in recent years as sales have flattened.
Hollywood’s five biggest movie studios — Disney, Warner Bros., Universal, Sony and Paramount — have made deals with AMC for catalog and new-release movies.
Films will cost roughly $3 to $5.99 to rent and $9.99 to $19.99 to buy.
