Blockbuster, which recently sold to Dish, has now revealed that it has lowered retail, in-store rental prices of DVDs as of May 27. Old titles will cost 99 cents per day, new releases have dropped to $1.99 for the first day, and just-released films now cost $2.99. Each additional day costs 99 cents.
For a limited time, the rental giant has also introduced an unlimited movie rental plan. This involves renting a $2.99 DVD and a second, $1.99 new release one for no charge. Returning the DVD the next day allows them to take out another free rental. This promotion lasts until July 4.
