Boingo Wireless announced today it has signed an agreement to deploy Wi-Fi services at Caruso Affiliated’s The Grove and The Americana at Brand developments in Los Angeles. Service is expected to roll out to the shopping centers during June 2011.
Caruso Affiliated is best known for developing and operating stylish, high-quality retail properties in the Los Angeles metropolitan area. The Grove and The Americana at Brand, which serve approximately 18 million and 16 million visitors per year, respectively, are two of its flagship retail developments.
The Grove is the mall next to CBS studio and the Framers Market. ExtraTV shoots live from there and TMZ does a ton of its people watching and star interviews at the mall.
According to a recent study by Chadwick Martin Bailey and iModerate Research Technologies, more than 50 percent of smartphone users compare prices, locate stores and search for discounts while shopping; 67 percent of users under 35 years old do the same. With so many shoppers in a confined space using the limited bandwidth available, there is a strong need to provide reliable, uninterrupted access for an enhanced browsing experience.
Based on the company’s industry-leading neutral host roaming platform, Boingo’s service offering will soon be available throughout the common areas of both Caruso retail developments, including open-air gathering spots and on-site dining establishments. With Boingo’s carrier-class network, customers will benefit from reliable, easy-to-use Wi-Fi access on their smartphones, tablets, netbooks and laptops while they enjoy the elegant atmosphere of Caruso shopping centers.
Caruso will extend a courtesy “mobile concierge” service to visitors; shopping center employees equipped with iPads will be available to provide on-site support and ensure customers have an exceptional experience while using Wi-Fi services. Boingo also provides toll-free assistance via a telephone hotline that is available 24 hours a day, 7 days a week, 365 days a year. This combination of support options represents the high-quality, premium customer experience that both Caruso and Boingo provide to valued customers.
