In “DC You,” a new advertising campaign promoting diversity, DC Entertainment aims for its 24 new titles and 25 ongoing series to have “something for everyone.”
The “DC You” initiative, which kicks off on June 3, will highlight four main themes: characters, talent, stories and fans. While celebrating iconic characters like Batman, Superman and Wonder Woman, the initiative will also feature creators like Scott Snyder, Greg Capullo, Geoff Johns and Annie Wu. Likewise, new storytelling directions will be spotlighted through taglines and, like the name suggests, thank fans new and old.
“With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU,” explained Amit Desai, DC Entertainment’s senior vice president of marketing and global franchise management. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign — DC YOU — celebrates this bold, new direction.”
The “DC You” campaign will begin to roll out in DC’s print and digital comics on May 20, then transition into other digital content on June 3.
