A recent Maxis (The Sims, SimCity) job posting for a Senior Designer sounds like the studio is in the early stages of creating a new brand in the creative genre.
The job posting notes the candidate should have an “understanding [of] other games in the creativity space, including Little Big Planet, Minecraft and its popular mods, Roblox, Disney Infinity, Project Spark, and other upcoming efforts.”
EA describes this as a “unique, emerging IP.” We hope that wile true!