East2West has opened doors on its new USA branch in San Francisco.
East2West Games is known for bring Western-developed games to the gamers of the People’s Republic of China, helping western firms with localization, advertising and monetization strategies to be successful in PRC. The firms publishes both indie and mainstream games on various platforms such mobile, PC and consoles in China.
Games East2West has launched in China include The Escapists 2, Chuchel and This War of Mine.
CEO of East2West Games, Raymond had this to say on this exciting development:
“We are extremely pleased about the chance to bring the same care and attention we show our titles in China to the international market. This is what sets us apart as a video game publisher, and we are ready to show the world that the bar has been raised.”
VP of Business Operations James Seaman added:
“We are all very excited about the newest chapter for East2West games as we open our new WW publishing arm in the United States. Our current lineup, which will be announced shortly, is already impressive. I personally look forward to the challenges ahead and the great success we will have.”
Which China freezing approvals on new game releases last year and firms still dealing with the backlog from the last freeze, this seems like a very good move for the publisher take their talents to other markets.
