The ESRB, in partnership with Penny Arcade, is launching a series of PSAs called Conversations to help parents #JoinTheConversation about the importance of ESRB ratings and how they can ensure that their family’s video games are age-appropriate and fun. The PSAs feature Jerry Holkins and Mike Krahulik, creators of the popular Penny Arcade web comic and founders of the PAX games conventions. The authentic banter with their children is light-hearted, but illustrates how fast and easy it is to find out what’s in a game by checking the ESRB-assigned rating information.
The PSAs will be unveiled by game streaming services and featured during PAX West and will run from August 28 through December 14. The PSA campaign includes:
• Animated video spots featuring the Penny Arcade founders and their children, depicted in their distinctive art style. The campaign will inspire parents to share their own family’s insights about checking the ratings and using other tools to ensure their kids play appropriate games.
• A contest to encourage families to share their conversation for a chance to win a family of four trip to any of the 2019 PAX Game Conventions in the U.S., plus a chance to win one of ten $25 GameStop gift cards awarded monthly.
