Eventbrite has adapted the basic concept of mobile payment reading hardware to event formula with new hardware for At The Door. The platform lets those with a new card reader for the iPad to take credit card payments for concerts, plays, and other events on the spot. While familiar, an optional printer from Star lets the event host print tickets on the spot if they have a power source and an Ethernet link.
Event operators can track the revenue of different ticket tiers from within the app. Again similar to Square and its parallels, Eventbrite is relying on a per-payment cut to make its profit, but is using this as a possible advantage over traditionally steep fees. Rather than apply a service charge, it’s at least temporarily limiting its share to a flat three percent of each sale.
Transactions should be secure, since all the encryption for credit cards is handled through the Dock Connector-based reader and not in the app or the network.
Each reader costs $10 but includes a matching credit to an Eventbrite account. No mention has been made of an Android port. The printer costs $298.
