As part of Flip Video’s marketing initiative around the upcoming movie, director M. Night Shyamalan used a Flip to shoot behind-the-scenes content that will only be available on the limited-edition “The Last Airbender” Flip video cameras. The nine custom-designed Flip series is available in a main The Last Airbender movie theme design and two different sets of four designs each -“ one set featuring the four main characters (Aang, Sokka, Prince Zuko and Katara) and one set with designs representing the four nations (air, water, earth and fire) using The Last Airbender movie artwork. These special Flip video cameras come pre-loaded with material from the production as well as an extended movie trailer.
“Teaming with The Last Airbender lets us take the power of video one step further by offering Flip users a unique and fun way to join in the excitement of a highly-anticipated summer movie event,” said Jodi Lipe, director of marketing for Cisco’s Consumer Products Group. “With a custom The Last Airbender Flip video camera, fans can proudly show their loyalty to a nation or character while they enjoy shooting their own videos this summer.”
“Everybody wants a Flip! Now fans of The Last Airbender have a way to find out even more about the movie through special content we pre-loaded in the custom Flip video cameras,” said LeeAnne Stables, executive vice president of worldwide marketing partnerships at Paramount Pictures. “Flip users will be astonished to see the scope of this epic action adventure film.”
Available exclusively through the Flip online store (theflip.com) and Amazon, the custom The Last Airbender Flip video camera series is now available while it lasts. The Last Airbender designs are offered in both the Flip MinoHD and Flip SlideHD models with suggested retail prices starting at $199. Fans are invited to check out all the latest information on Flip Video’s Facebook page: www.facebook.com/flipvideo.
