Google today extended the availability of its For You feature in Google Maps to iOS devices. The feature was first rolled out to Android phones earlier this year.
Now iOS users will be able to follow their favorite places, such as coffee shops or record stores. News from the followed place will then appear under the For You tab within maps. Places can advertise sales, offers, and events in this space where followers can check in for updates any time.
Google Maps is also making it possible to keep tabs on places that haven’t yet opened. Businesses prepping new locations can add profiles to Maps as much as three months before launch. People can follow the profile as soon as it becomes available, where they can be kept up-to-date on launch details.
The For You tab will reach iOS devices in more than 40 countries over the next few days. At the same time, Google says it expanded the availability of For You in Maps for Android to a total of 130 countries. Google Maps is free to download.
