Jack Tretton, former president and CEO of Sony Computer Entertainment America, has found a new job on the advisory board of a start-up investigating Artificial Intelligence.
PR Web reports Tretton will now help the company, called Genotaur, with its hopes of licensing new forms of interactive interfaces to partners across a range of fields, including digital entertainment and video games.
Genotaur’s main focus is on developing new forms of “intelligent interactive interfaces” between humans and computers. Alongside games and digital entertainment, other areas the company is looking to branch into include robotics, childhood education and even action figures.
“This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entertainment business. Jack’s experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur,” said Tony Simpson, CEO and president of Genotaur. “We are fortunate to have an executive of Jack’s knowledge and experience base on our team.”
