CES attendees will have the opportunity to interact with Digital Cookie 2.0 and learn about the larger Girl Scout STEM experience. Made possible by Dell and Visa, Digital Cookie 2.0 provides a more robust, hands-on, and entertaining learning experience for girls. Girls from two councils, Girl Scouts of Northern California and Girl Scouts of Southern Nevada, will demonstrate the enhanced cookie website, which has fun new quizzes, games, videos, and other activities for learning about budgeting and resource allocation using a “spend, save, and give” model, as well as the mobile apps.
In addition to being among the very first to purchase Girl Scout Cookies using Digital Cookie this cookie season, CES attendees can experience first-hand the updates to the Digital Cookie platform by playing the games and taking the quizzes themselves; take a selfie with STEM props that include all Girl Scout STEM badges; and enter in a sweepstakes by sharing on social media why they support girls in STEM by using #genSTEMgirls.
Girl Scouts will also host an interview series during which they ask questions of industry insiders, including influential Girl Scout alumnae. These interviews will be posted on Girl Scouts’ social media channels and shared with organizations working to ignite passion for STEM in youth and girls across the country.
“We are so excited to be back at the world’s largest consumer electronics show with some of our best and brightest Girl Scouts to show off all our organization does in the world of STEM,” said Anna Maria Chávez, CEO of Girl Scouts of the USA. “Girl Scouts was a trailblazer in acquainting girls with the world of STEM, offering STEM badges since 1913, and many notable alumnae are high achievers in STEM fields. Now we are bringing the next generation of innovators to CES, exposing them to the newest big things in the world of tech, and further cementing women, girls, and the Girl Scouts as leaders in STEM.”
A Girl Scout Research Institute (GSRI) study uncovered that 73% of girls are interested in STEM-related fields. But without keeping them engaged and showing them future opportunities, girls are more likely to “drop out” for other careers when they get to college. In addition, the study shows about half of all girls feel that STEM isn’t a typical career path for girls, and 57% of girls say that if they went into a STEM career, they’d have to work harder than a man just to be taken seriously. Though gender imbalance at CES has been a hot topic in recent years, Girl Scouts is focused on addressing gender barriers that start during childhood in order to empower the next generation of females in STEM. Girl Scouts’ presence at CES is a call-to-action for attendees, exhibitors, and press to support girls in STEM.
For the first time, Girl Scouts will host a Girls’ STEM Summit, partly in collaboration with The Girls’ Lounge, a go-to destination for women at industry conferences, on January 6, 2016 (this summit is not directly affiliated with CES). Twenty-five Girl Scouts will participate in the summit, giving them the unique opportunity to interact with top brands and innovators in STEM through a floor tour of CES, empowering conversations with influencers, and a behind-the-scenes look at the world’s largest consumer technology show. Girls will learn from experts what the hot trends are, see real-life examples of all the ways STEM influences our world, and explore the variety of career opportunities in STEM.
