Huawei says its forthcoming flagship handset will be a better device than Apple’s next iPhone.
“We will have an even more powerful product,” said Richard Yu, head of Huawei’s consumer division, in an interview with Bloomberg.
“The Mate 10, which has much longer battery life with a full-screen display, quicker charging speed, better photographing capability and many other features that will help us compete with Apple.”
Huawei is expected to reveal the Mate 10 as soon as September 2 at a press event scheduled during the IFA trade show in Berlin. At the same time, Yu said Huawei plans to exit the entry-level segment of the smartphone market.
“We are giving up the very low-end devices because the margin in this is extremely low, and it’s not making enough profit for us.”
Moving forward, Huawei will focus on mid-range and high-end devices.
