Instagram has turned on a new Recommended for You tool that will automatically insert photos from other accounts into your feed.
“These posts are suggested based on posts liked by accounts you follow,” according to Instagram.
It has been testing the feature since earlier this month. Instagram says users can temporarily hide Recommended for You posts if they wish, though it doesn’t specify for how long. As always, users can report photos that are offensive or violate Instagram’s terms of service.
Instagram insists the feature is meant to improve the experience by serving up more photos people may like but might otherwise miss. The change is coming to the Instagram Android and iOS mobile apps through an update this week.