Apple has increased the maximum size of applications allowed in the iOS App Store from 2 GB to 4 GB.
Apple says this should allow developers to “include more media in [their] submission and provide a more complete, rich user experience upon installation.” The majority of apps fall well under 100MB in size, but games increasingly need more storage. Developers were getting around the size limitation by requiring additional downloads after the app was installed.
Apple hopes the increased size limit will negate the need for developers to side-step its limitations. Apple warns, however, that this doesn’t change the maximum size of apps that can be downloaded via cellular networks, which is still 100MB.
