Lincoln has been in a rebuilding and re-branding phase for the last few years but it wants to retreive the crown it had in the luxury car market back in the day. With debut of its Continental Concept, the almost 100-year-old brand is showing the auto world the New York International Auto Show and it wants to get its crown back. Like Now!
The Continental Concept represents the last of Lincoln’s four-new-cars-in-four-years plan, following the MXZ, MKC and MKX. But the Continental Concept the flagship of Lincoln’s stable, and every detail was carefully re-imagined to get people to look a Lincoln and the luxury in a new light.
The Tech
According to Lincoln Director of Design David Woodhouse, the brand doesn’t want to hide new technology but embrace it and integrate it seamlessly into the car. This includes a full digital instrument panel and a built-in touchpad to control the entertainment system.
While all Lincolns can be paired with the MyLincoln mobile app, there’s a bespoke app for the Continental that can be used to control almost everything in the car.
The Exterior
On the outside, the Continental is a swirl of smooth flowing lines bathed in rhapsody blue, a nod to the Lincolns of old and its long history with the Ford family.
The Continental’s headlights have a distinct look with its sharp rectangular housing featuring 10 LED lighting elements. The grille was redesigned from the ground up to create a new signature look for Lincoln.
The Interior
The cabin is where tech and luxury meet, bathed in a dark blue sea of leather, Alcantara and sheep’s wool. There’s also a fair share of polished chrome, including a sweeping center console and a rear tray that slides out to reveal fold-out entertainment screen. Additional luxuries include a travel suitcase that detaches from behind the front seats, and a chilled champagne compartment between the rear seats.
The only sad thing I can say about Continental is that we will have to wait until sometime next year to get their hands on the final production model.
