The New York Times announced today the release of the NYTimes application for BlackBerry smartphones, which allows readers to enjoy current news and information from The Times on the latest generation of BlackBerry smartphones. Available for free, the NYTimes application formats content for optimal navigation and display on BlackBerry smartphones, offers automatic synching and allows users to store articles directly to their devices for offline reading.
For the launch, the NYTimes BlackBerry application is available for the latest BlackBerry smartphone models: the BlackBerry Tour, the BlackBerry Storm, the Blackberry Bold and the 8900-Curve 2. For readers with other BlackBerry smartphone models, The Times has shortcuts to its mobile site available at http://mobile.nytimes.com.
“Mobile continues to be a very popular way for Times readers to access our content,” said Marc Frons, chief technology officer, digital operations, The New York Times Company. “With this new application for BlackBerry smartphones, we are offering BlackBerry users with the latest models a faster, more dynamic and more personalized experience for reading up-to-the-minute news, analysis and opinion from NYTimes.com.”
Features of The NYTimes BlackBerry App
- Offline reading -“ access stored and saved content while airplane mode is activated and in areas without cellular network coverage.
- Simple navigation -“ view articles and pictures quickly.
- Customization options -“ specify favorite sections, set synching frequency and adjust font size to customize the experience.
- Save and Share -“ save articles on the smartphone or share articles via e-mail and SMS text.
The application syncs via Wi-Fi or cellular network and downloads the most recent news directly to the user’s BlackBerry smartphone. When the application is left open in the background, it automatically updates for the latest news from NYTimes.com.
