Barnes & Noble on Tuesday managed to beat Nokia’s plans for having a truly active tie-in between Angry Birds and the real world. Those who play the Nook Color version of the game while on the Wi-Fi in a Barnes & Noble store, now considered a “Magic Place” in the game, will get the Mighty Eagle bird for free instead of its usual price. Its developer Rovio is also promising extra in-game rewards and unlockable contnet for those who keep coming back.
The stores themselves are returning the favor by offering related games, toys, and other extras in the store. Younger gamers will get free stickers and even temporary tattoos.
Buying the game for the Android tablet and e-reading hybrid costs $3. The Nook Color as before costs $249 and supports both Barnes & Noble’s usual e-book store as well as e-mail, the web, media playback, and a curated mix of free and paid apps in a Nook-specific store.