Gore Verbinski’s A Cure For Wellness is unlike most other film coming to the silver screen this year, so it comes as no surprise that the marketing minds at 20th Century Fox are having a blast coming up with out of the box concepts to promote it.
Case in point, the new A Cure for Wellness poster and video released today. Both are made entirely out of pills. The video is especially outstanding, a stop-motion trailer made from little colored doses of potential death.
