Pinterest has announced that it is buying Instapaper, which is one of the most popular read-it-later apps out there. According to Pinterest, the company acquired both the team and the technology behind Instapaper to “accelerate discovering and saving articles on Pinterest.”
Instapaper users the app isn’t going away. The Instapaper team will continue to keep it alive as a standalone entity.
The acquisition isn’t just about saving articles either. A spokesperson said that the company will also integrate some of Instapaper’s search technology into Pinterest too. Steve Davis, lead product manager in Pinterest, said in a statement:
“As the world’s catalog of ideas, we’re focused on making it easy to save and discover content on any device. The Instapaper team are experts in saving, curating and analyzing articles, and they’re a welcome addition to Pinterest. Instapaper will work with us to continue building indexing and recommendations technologies, and we look forward to building great products together.”
