Pizza Hut has announced a promotion with location-based service foursquare, becoming one of the first pizza chains to launch a national promotion with foursquare in the United States. The promotion rewards the “Mayor” of each restaurant with a free single order of breadsticks with the purchase of a large pizza.
The deal begins tomorrow and is currently planned to run through the end of the year. The “Mayor” of each Pizza Hut location on foursquare must show on their phone that they are the “Mayor” in order to receive the special. This offer is only valid for Dine-in and Carry Out orders placed at the restaurant. The “Mayor” special can only be redeemed once a day at each participating location, and there can only be one “Mayor” per restaurant per day.
“Through past experience, we’ve learned that our customers are spending a considerable amount of time using social media and mobile tools, increasingly incorporating them into their daily lives,” said Brian Niccol, Chief Marketing Officer at Pizza Hut. “We see this promotion with foursquare as a win-win situation -“ loyal, digital-savvy customers will be able to take advantage of a fun promo, while we hope to see a bump in repeat traffic from Mayors looking to take advantage of this offer.”
“We love to see QSRs using the foursquare platform to reward loyal patrons and bring in new customers,” said Tristan Walker, Director of Business Development for foursquare. “We’re very excited that Pizza Hut will be reaching out to their customers through foursquare on such a large scale.”
Over the past decade, Pizza Hut has tried to surprise fans by continuing to expand their menu of digital offerings. In October 2008, Pizza Hut launched a Facebook ordering application, where customers could place orders without leaving the Facebook interface, and last July, Pizza Hut became the first national restaurant chain to launch an iPhone ordering app. For more information on Pizza Hut, visit PizzaHut.com or interact with Pizza Hut at facebook.com/pizzahut and twitter.com/pizzahut.
