Saturday, Sprint introduced “Epic Mini Movies,” a series of short movies starring its newest 4G smartphone, the Samsung Epic 4G, that take stereotypical “epic” moments from various movie genres and puts a twist on those moments to highlight the smartphone’s capabilities as a mobile entertainment device. Sprint and its agency Goodby, Silverstein & Partners developed several unique Epic Mini Movies across several areas, such as the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain. The movies were designed with the dual purpose of showing how the device can deliver a cinema-like experience so users can download and watch movies on the go at 4G speeds, and they provide inspiration for user-generated content. To view the Epic Mini Movies go to www.sprint.com/epic.
In addition to the entertainment capabilities of the smartphone, the campaign also highlights the other features of Samsung Epic 4G, such as the ability to download content over the Sprint 3G or 4G networks without being tethered to Wi-Fi, front and rear-facing cameras, mobile hotspot which allows for up to five Wi-Fi enabled devices to connect to the Sprint 3G or 4G networks via the device, the slide-out QWERTY keyboard, and the smartphone’s Super AMOLED touch-screen.
Samsung Epic 4G from Sprint is the first Samsung Galaxy S smartphone with access to Samsung Media Hub, an easy-to-use mobile video store that offers an extensive library of acclaimed films and TV programming that launched recently. Samsung Media Hub will be included as part of the Sprint campaign in print and online ads. With Samsung Media Hub, TV and movie aficionados can access their favorite titles and download them in a matter of minutes or stream them for immediate viewing.
Powered by the Android 2.1 operating system, Samsung Epic 4G is part of a new breed of Samsung smartphones offering a premium user experience, and offers a fully integrated multimedia, messaging and social networking experience. Samsung Epic 4G’s display supports a series of advanced touch-screen gestures, including multi-touch pinch, long tap and zoom and vertical and horizontal swiping.
