Takahiro Hachigo to Become President and CEO of Honda

Posted by at 12:30 pm on February 24, 2015

Honda

Honda Motor coping with large safety recalls over quality glitches and faulty air bags, said on Monday its chief executive would step down to make way for a low-profile engineer with extensive international experience.

The auto maker said Takahiro Hachigo, a 55-year-old managing officer based in China, will succeed Takanobu Ito , 61, as president and CEO by June. The timing of the news conference and the choice of Mr. Hachigo, who was promoted over more prominent executives, were unusual for a corporate culture that rarely surprises.

Honda is being challenged for its top five position in the U.S. by Nissan Motor Co. Last year, Nissan’s share of U.S. sales was 8.4%, less than a percentage point behind Honda, and it has been gaining ground in hot-selling sport-utility vehicles.

Honda has been hurt by stumbles in the U.S., Japan and China. Its popular Civic sedan was redesigned for 2013 after a year-earlier revamping received poor reviews in the U.S. for using cheap materials and a lack of improved fuel economy. Its Japanese sales this year were hurt by delays with the launch of a new Fit subcompact. In China, Honda’s 2014 sales were up just 4.1% in a market that expanded by 7%, widely missing an earlier sales forecast.

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