Sony and the All England Lawn Tennis Club have announced a multiyear partnership to bring Wimbledon to 3D-ready digital cinemas around the world. The live 3D production, in partnership with Wimbledon host broadcaster BBC, also will be offered to broadcasters worldwide.
Sony will work with SuperVision Media, its theatrical distribution partner. The Wimbledon 3D broadcast will not be available on the U.K.’s only 3D channel, Sky3D. No word about ESPN or Comcast having the event in 3D
Coverage will include the men’s singles semifinals and finals and the women’s singles finals.
Sony partnered with FIFA last year to produce 3D coverage of the FIFA World Cup, which was also available through 3D digital cinema as well as broadcast agreements.
Wimbledon this year runs June 20-July 3.
